Wednesday, 2 June 2010

Enterprise 2.0 Boston 2010


   Later this month, I’ll be attending the Enterprise 2.0 conference in Boston.  This is ‘the leading conference and expo for organizations using collaborative technologies to accelerate information flow and drive revenue’.

The conference defines Enterprise 2.0 as:

“The term for the technologies and business practices that liberate the workforce from the constraints of legacy communication and productivity tools like email. It provides business managers with access to the right information at the right time through a web of inter-connected applications, services and devices. Enterprise 2.0 makes accessible the collective intelligence of many, translating to a huge competitive advantage in the form of increased innovation, productivity and agility.”


And suggests the following differences between most organisations today and those in the 2.0 world:


Enterprise 1.0
Enterprise 2.0

IT-driven technology / Lack of user control
Top down
Teams are in one building / one time zone
Silos and boundaries
Need to know
Information systems are structured and dictated
Overly complex
Closed/ proprietary standards
Long time-to-market cycles

Flat Organization
Ease of Organization Flow
User-driven technology
Bottom up
Teams are global
Fuzzy boundaries, open borders
Information systems are emergent
On Demand
Short time-to-market cycle


Regular readers of this blog will already know some of my concerns about Enterprise 2.0, but I still think it is this area that is currently leading the way towards Social Advantage.

See for example:


Come back between 14 and 17 June to see my blog posts from the conference.


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