Hi Mike, thanks very much for commenting. I partl...

2009-11-09T07:37:27.674-08:00

Hi Mike, thanks very much for commenting.

I partly agree...

I don't mean to trash web 2.0. I agree it an absolutely key social enabler. But I think there are more... and that HR can do much more than organise get-togethers too.

And yes, social members have a key role in determining the requirements for web 2.0. But just because this use is emergent, doesn't mean it can't be focused. Indeed, I believe it must be for web 2.0 to be as useful as I believe it can.

It would be great to discuss - let me know if you'd like to meet for coffee sometime (info at social dash advantage dot com).

Jon, you complain about Andrew McAfee's book stati...

2009-11-09T03:32:18.864-08:00

Jon, you complain about Andrew McAfee's book stating, 'Enterprise 2.0 is the phenomenon that occurs when organisations adopt the tools and approaches of Web 2.0.' You write, "If that’s not putting IT at the heart of his definition, I don’t know what is!"

Those tools are social enablers. The alternative I have seen HR suggest are people networking 'get togethers'. That's OK if you are in the same country and you can manage to coordinate your schedules, but what if you are not and you can't? And often it is the same A-types who dominate the proceedings.

Web 2.0 tools enable people to communicate from anywhere, any time and at whatever frequency without fear of being crowded out by the noisy few.

If senior management have a sound strategy for Enterprise 2.0, then you find that IT does not end up leading the process, but the requirements of the social members are what determine the direction and implementation of Web 2.0 technologies.

Mike Ricard
Enterprise 2.0 Community Manager

Comments on Management 2.0 developing social capital: Andrew McAfee: Enterprise 2.0 (beta)

Hi Mike, thanks very much for commenting. I partl...

Jon, you complain about Andrew McAfee's book stati...