tag:blogger.com,1999:blog-2092962624616655369.post4939739726004580999..comments2009-10-06T17:24:29.796-07:00Jon Inghamhttp://www.blogger.com/profile/05553537200734270043info@strategic-hcm.comBlogger2125tag:blogger.com,1999:blog-2092962624616655369.post-11313909736067998242009-10-06T17:24:29.796-07:002009-10-06T17:24:29.796-07:00Hi Steve, absolutely. I wouldn&#39;t want to put any organisation off from gaining these benefits. And think the need to &#39;try it&#39; is particularly prevalent with social media. That&#39;s really why I&#39;m doing this blog. See: http://blog.social-advantage.com/2008/06/come-on-in-and-play.html.<br /><br />It&#39;s just that I think the benefits are even more significant in the other modes (higher levels of value).Jon Inghamhttp://www.blogger.com/profile/05553537200734270043noreply@blogger.comtag:blogger.com,1999:blog-2092962624616655369.post-18636702289895961552009-10-06T17:16:20.183-07:002009-10-06T17:16:20.183-07:00Jon - I like the way you break down these three approaches and in particular making note that even the first mode (a technology centered approach) can indeed have value and be used to lead an organization to more strategic or business focused initiatives. Sometimes the only way to know if a technology, and be extension a new way of working, fits an organization is to actually try it. Since almost all of these tools are so inexpensive the costs to experiment are minimal, but potentially the benefits are enormous.Steve Boesehttp://www.blogger.com/profile/14264941490043312950noreply@blogger.com