Monday, 9 November 2009

Enterprise 2.0 conference: Connecting the Dots


   In his comment to my last but one post, reviewing Andrew McAfee’s book and his presentation at the Enterprise 2.0 conference in San Francisco, Mike Ricard, Enterprise 2.0 Community Manager at Reed Elsevier responds to my view that Enterprise 2.0 needs to be much broader than IT by stating:

“Those tools are social enablers. The alternative I have seen HR suggest are people networking 'get togethers'. That's OK if you are in the same country and you can manage to coordinate your schedules, but what if you are not and you can't? And often it is the same A-types who dominate the proceedings.”


I have responded that:

“I don't mean to trash web 2.0. I agree it an absolutely key social enabler. But I think there are more... and that HR can do much more than organise get-togethers too.”


I hope to take this argument to the next Enterprise 2.0 conference in Boston next Summer.  I’ve submitted my proposal (the first one on the site) and you’ll have the opportunity to vote for it from early next year.

Here’s the text:


Connecting the Dots to Competitive Advantage

Session Description

Enterprise 2.0 can increase efficiencies and help meet business objectives but it can also generate competitive advantage. To create higher levels of value, the use of social technologies needs to be linked to other organizational enablers, eg HR practices, OD interventions, facilities design etc. This session will show how.


Professional Biography

Jon Ingham consults with organizations to help them develop human and social capital as a key source of competitive advantage.

He generally works with employers that already have sound management approaches and helps them extend their agendas to gain further improvements in the capabilities and engagement of their people, and the effectiveness of their organizations. He is based in the UK but works on a global basis.

Jon also works as a researcher, speaker, trainer and writer. He has recently spoken in the US, Europe,Africa, the Middle East and Asia. He has also lectured in strategic management, change management and human resources on executive MBA courses in both West and East Europe.

Jon started his career in Engineering, then spent six years working in IT before moving into Change Management where he has spent most of his career. He has also worked internationally as an HR Director.

Jon has a BA in Psychology, a Masters in Engineering and an MBA. He is a Certified Management Consultant, a member of the British Psychological Society (BPS) and its occupational psychology division, a Fellow of the Chartered Institute of Personnel and Development (CIPD) and a Fellow of the Royal Society of Arts (RSA).


Company Background

Strategic Dynamics Consultancy Services Ltd is a human capital and change management consultancy with a difference. What makes us unique are our beliefs that:

  • People are a key source of innovation and competitive advantage - we use this insight to help transform people and organisational capability
  • People are the focus of effective change – we work with, not against, the quirks of human spirit and the dynamics of human behaviour
  • People work best in open, challenging, collaborative relationships – our consultancy services are based on this approach.


The consultancy is led by Jon Ingham, an experienced business manager and consultant, and is supported by a small team of employed and associate consultants.



  • Consulting  - Research - Speaking  -  Training -  Writing
  • Strategy   -  Team development  -  Web 2.0  -  Change
  • Contact  me to  create  more  value  for  your  business
  • jon [dot] ingham [at] social [dash] advantage [dot] com