Tuesday, 29 September 2009

My definition of Social Business

 

   My definition of the Social Business / Competitive Society is:

An organisation than invests in the development of social capital, ie the value of the connections, relationships and conversations taking place between people in an organisation, or working with the organisation. This value can be created and developed by effective leadership (communityship), HR and management practices, internal communication, OD interventions, web 2.0 tools etc.  The value provides the opportunity to transform organisations, ie not just helping to meet existing business objectives but to set new or more stretching business goals.

 

 

Picture credit: Booksworm

 

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  • jon [dot] ingham [at] social [dash] advantage [dot] com

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