Wednesday, 2 July 2008

Web 2.0 in professional services / legal firms

After having discussed the main business impacts of operating in the networked world, today's session then went on to explore the use of web 2.0 to support the changes that are necessary.

A highlight of the conversation for me was a discussion on the importance of face-to-face communication and the need to use technology to optimise this:

"10 years ago meetings were about information exchange.  Today, this can be done via technology meaning that meetings can focus on meaningful relationship building. 

Face to face is where firms can really make a difference and provide clients with key insights.  The small number of minutes you get with clients are more import than this facetime ever used to be.  The danger is that firms squander the opportunity by spending this precious resource doing things can be done in a more efficient way.  Firms need to place a huge emphasis on improving the quality of conversation."

My presentation focused on the different opportunities to use web 2.0 both internally and externally, for both connecting people, and collecting content (or connecting people with the content of other people).

See my slides below and let me know if you want me to talk you through them:







  1. Jon -

    For my connections inside and outside the firm it is amazing how much more connected I am with them than I am with my non-connected coworkers.

    There are just so many ways to communicate. Some is background and some is noise. But I ran into one of my co-workers who is also a Facebook Friend. We both commented hw it feels like we talk to each other every day.

  2. Thanks Doug, and thanks for all your great observations on

    I think you're spot on with this.

    One of the things that came up in the workshop was the increasing amount of white noise in business and the need to reduce it. I know tools like Facebook can be seen as adding to this noise.

    But I agree with you - I think they add something very important (I like the term 'social proprioception':

    I also have a growing number of friends in my network who I feel just as close to as those from the 'real' vs 'virtual' world.

    And yes, my best friends and friends in both.


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